Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum.

Since the invention of the automobile, Mercedes-Benz has continuously advanced automotive safety. Milestones such as the crumple zone and airbag paved the way for today’s intelligent safety systems, with each generation building on the one before.

Services United is a production studio working across fashion, photography and culture. For this studio film, selected works were brought to life through motion.

A century of automotive luxury meets contemporary street culture as Mercedes Maybach redefines its image for a new generation.

The Y-3 F50 Beast Pack marked the return of the F50, one of adidas’ defining football boots of the 2000s. The launch reintroduced the iconic silhouette through Yohji Yamamoto’s Y-3 universe.

Cathay Pacific introduces its new Aria Suite through a cinematic exploration of interior design, movement and light, presenting its updated business class experience.

Mercedes-Benz marks 140 years by revisiting some of the most iconic objects in its history. Drawing on Marcel Duchamp’s readymades, everyday objects are isolated and elevated into works of art.

For Döll’s latest solo LP Weg vom Weg, I wanted to push the contrast with his earlier releases to its limit. The covers of Weit entfernt, Nie oder Jetzt and Kultur, designed by Joel Carneiro, became the starting point. During my university years in Darmstadt, I worked at his studio, where he became a mentor and helped shape my approach to visual identity. The project is both a reinterpretation and a personal homage to the world he created for Döll.

The artwork brings two opposing elements together. A distorted, almost anonymous portrait suggests excess, disorientation and the search for identity. A precise block of orange typography cuts through the image, imposing structure and clarity. Their tension reflects the conflicting forces that have shaped the artist’s life in recent years. His connection to his roots and the local creative community has always been central to his work, much of which has emerged from longstanding friendships and collaborations in Darmstadt and Offenbach.

Together with Dominik Keller, a graphic designer from Offenbach now based in Berlin, I developed the concept into a complete release campaign, spanning multiple vinyl editions, CD and cassette packaging, product imagery, merchandise, digital assets, tour artwork and stage design. A single design system connected every element across physical and digital formats.

A deliberate departure from the conventions of German rap artwork, while remaining connected to the aesthetic of his earlier releases. An antithesis for a close friend and rap antihero.

Celebrating 140 years of innovation, the campaign traces Mercedes-Benz’s development from the first automobile to today’s vehicles, highlighting the technologies that have shaped its history.

Hornbach Nacherzählt invites well-known figures from culture and entertainment to retell the brand’s iconic commercials from memory. Developed with HeimatTBWA, the campaign captures their personal recollections in their own words, without a script.

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor.

Kickers Offenbach is no ordinary football club. Founded in 1901, its history is marked by great successes, decades of setbacks and a fanbase whose unwavering loyalty extends far beyond results on the pitch. Having stood on the terraces of the Bieberer Berg for over 25 years, what has always fascinated me is the club’s distinct identity. Memories of the 1990s, when the Bieberer Berg became one of the most intimidating grounds in German football. The Waldemar-Klein-Tribüne, one of the last remaining continuous standing terraces in Europe. The supporters’ notorious reputation, their rejection of modern football and the deep connection between the club and its fans. A combination of football romanticism, working-class culture and unconditional loyalty.

The idea behind the rebranding was to bring these defining characteristics back to the forefront rather than conceal the club’s rough edges. The challenge was to connect its history with its future, creating a visual bridge between generations. Young and old, tradition and modernity, memories and aspirations. At its heart was the shared dream of returning to professional football. The campaign Zusamme schaffe mers wieder pays homage to the legendary campaign of the 1990s that accompanied the club’s rise through the divisions.

The project involved a complete redesign of Kickers Offenbach’s visual identity, with the historic club crest remaining the only unchanged element. Alongside a new strategic direction for the club’s marketing, a typographic system and a distinctive visual language were developed and applied across all areas of communication. This included a new website, social media, stadium signage, live broadcast graphics, season tickets, team kits, merchandise and a retro jersey collaboration with Nike.

The visual language was shaped by the character of the club itself: Straightforward, direct, loud, bold and stripped of unnecessary decoration. Just like the working-class football culture of Offenbach. Large-scale typography, clear graphic structures and imagery centred on the Bieberer Berg and its supporters. The print and digital advertising campaign marked the culmination of the rebranding and is presented here as the clearest expression of the club’s new visual identity.

Known for his distinctive visual language, Quentin Deronzier brings his signature fluid camera moves and seamless transitions to the Mercedes-Benz EQE SUV campaign, creating a surreal journey.